Retaining and Attracting Landlords Critical During COVID-19 Crisis
Arlene Conn, PHADA Policy Analyst
HUD has released the first chapter of its HCV Landlord Strategies Guide as part of an effort to increase landlord participation in the Housing Choice Voucher Program. The chapter is thorough, visually appealing and includes many “tips” for how to conduct landlord outreach activities. The education and outreach activities will help public housing authorities (HAs) when considering how to undertake such activities and how to strategically focus staff and resources to retain good landlords and recruit new ones.
While most HAs are currently focused on work related to COVID-19, it was an indication that the April 22 webinar was perceived by HAs as useful in that there were nearly 800 participants on the call. HUD noted the heightened importance of ensuring that households receiving vouchers for the first time find units that are affordable and meet HQS and that currently assisted households remain in their homes during this crisis. HUD staff also pointed out that the current economic situation created by the spread of COVID-19 is difficult for many and that vouchers will fill a critical need in the coming months for assisted households as well as those receiving vouchers in the future. At such a time, it is even more important to retain good landlords through outreach and education and to utilize these and other strategies to attract additional landlords who are unfamiliar with or skeptical about participating in the voucher program
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